Linguistic diversity in Malaysia is increasing the popularity of voice commerce 马来西亚的语言多样性正在推动语音商务的流行

Linguistic diversity in Malaysia is increasing the popularity of voice commerce

Between 2021 and 2023, voice commerce grew by 321% worldwide. In Malaysia, Voice commerce is still at a nascent stage but is projected to grow in 2025 and the years to come. The popularity of smart devices like Alexa and Google Home is driving the voice commerce revolution. Malaysia is a multicultural country with Islamic, Chinese, and Indian communities.

The top languages spoken are Malay, Mandarin, and Tamil. In addition, there are numerous local dialects for each language. This linguistic diversity makes voice interactions a go-to for consumers. Searching for products via voice search feels more natural for consumers across SE Asia.

Leading e-commerce marketplaces in Malaysia have been quick to adopt this trend. For example, Lazada has added a voice search feature to its mobile app. This allows users to look for products using different languages. Voice-based payment systems have also started gaining popularity. To capitalize on this trend, e-commerce sellers should optimize product listings for voice search and integrate with popular voice assistants. In addition, focusing on key metrics like meeting marketplace SLAs, maintaining good seller ratings, and low returns can help sellers rise on marketplaces.

马来西亚的语言多样性正在推动语音商务的流行

2021年至2023年间，语音商务（Voice Commerce）全球增长了321%。在马来西亚，语音商务仍处于初步发展阶段，但预计将在2025年及未来几年快速增长。Alexa、Google Home等智能设备的普及正在加速语音商务的革命。
马来西亚是一个多元文化国家，拥有马来人、华人和印度裔等主要族群。主要语言包括马来语、华语和泰米尔语，此外，每种语言还包含多个地方方言。这种语言多样性使得语音交互成为消费者的首选方式之一。在东南亚地区，使用语音搜索产品对消费者来说更加自然和便捷。
马来西亚的主要电商平台已经迅速跟进这一趋势。例如，Lazada 在其移动应用程序中新增了语音搜索功能，允许用户使用不同语言查找商品。此外，基于语音的支付系统也开始受到市场青睐。

如何抓住语音商务的商机？

为了利用这一趋势，电商卖家应优化产品列表以适应语音搜索，并与主流语音助手集成。此外，卖家还可以通过以下措施在电商平台中脱颖而出：
✅ 满足电商平台SLA（服务级别协议）要求
✅ 保持良好的卖家评分
✅ 降低退货率