Google My Business: Claim and fully optimize your profile with accurate business info, images, and keywords.
Local Keywords: Use “hardware store near me” and location-specific keywords on your website, like city names in titles and meta descriptions.
Content Marketing:
DIY Guides & Tips: Publish guides on popular DIY projects or maintenance tips (e.g., “How to Fix a Leaky Faucet”). This attracts searches and builds authority.
Product Spotlights: Regularly update with new product descriptions and include FAQs, which helps with ranking and satisfies common customer queries.
Optimize Product Listings with Schema Markup:
Use schema markup for product details (price, stock status), making it easier for Google to display your products in rich search results.
Get Reviews:
Encourage customer reviews on Google. Reviews boost credibility and improve local rankings.
Image Optimization:
Use high-quality images with descriptive alt text, especially for popular items, which helps with visibility in Google Images.
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