As the traditional Chinese New Year approaches, China Media Group's CCTV Video News Agency (CCTV+) has partnered with five major global news alliances to promote the annual Spring Festival Gala.
Content about the gala will be released through the platforms of the Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the African Union of Broadcasting, the European News Exchange and the Latin American Union of News Agencies, reaching over 300 media organizations across 169 countries and regions.
CMG's Spring Festival Gala holds the Guinness World Record for the most-watched television variety show globally and is a cultural touchstone for Chinese people worldwide, embodying a shared sense of identity and tradition.
As the first CMG Spring Festival Gala since the festival's inscription into the UNESCO's Intangible Cultural Heritage list, this year's event promises to be a grand cultural feast, bringing together global audiences to celebrate the joyful and auspicious Year of the Snake.
Japan