Description

Professional Business Writing Skills

Course Duration: 2 Days

Introduction

Learn how to create business documents that say waht you mean and achive the results you want. This course not only covers the basics of how to improve your writing skills but also how to achieve the right result from your written correspondence.

Course Objectives

At the end of the course, participants will be able to:

Structure your business documents effectively
Avoid common grammatical mistakes
Write in clear, concise style
Get your message across convincingly
Organize and structure ideas logically with appropriate language structures to convey the ideas with clarity and reader-friendly
Understand style and tone strategies appropriate to the audience
Give your business documents that final polish before sending to the audience.

Key Content

Module 1: General Principles of Writing

Clarifying your objective - know where you're going and you'll know when you've arrived
Quick and clear messages - six questions to clarify your thinking
Who is going to read your documents? Knowing your reader helps you pitch your message

Module 2: Good Writing Techniques for Business Correspondence

The best sequence of delivery reflects your contents
Structuring your text - layouts to support content and draw the reader in
How to ask for things without starting a long sequence of replies to replies
How to give bad news - being up-front and empathising
Responding to complaints
Writing letters of complaint

Module 3: Writing Emails

Why have email etiquette?
Email etiquette for header fields
Technical issues - signature files, attachments, elaborate fonts
Choosing the right structure for your content and objectives
Email style counts
Sending the right message
How to minimize flaming by recognizing ambigious content

Module 4: Editing Your Work

A top down approach to improving text
Effective transition
Tips to maximize impact
Polising the words - poppy cock and commonly confused words
Polishing your grammar and punctuation
Spelling
Infinitives
Proofing your work

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