The ability to persuade people is critical to winning the all-important buy-in you'll need to accomplish your goals. By learning the art and science of effective persuasion, you can build trust, establish strong relationships, and improve your effectiveness in the workplace.
Objectives:
Build your credibility by earning trust and establishing your expertise
Assess those whom you need to persuade
Persuade people by appealing to reason
Connect with people by appealing to their emotions
Overcome resistance to your ideas
Activate persuasion “triggers” to affect people’s unconscious response to your ideas
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