Description
SUN TZU’S BUSINESS STRATEGIES
Duration: 4 Days
Time: 9:00am to 5:00pm
Lunch Break: 1:00pm to 2:00pm
INTRODUCTION
After the pandemic, do you somehow feel or find that things around you seem to change at an escalated pace where people come and go, market evolving faster than before and inflation appears to be sky rocketing? If you do, this would probably mean that you may not be entirely prepared for changes and instead of struggling with this with some plans, a real strategy is needed for you and your organization to grow before you are left behind.
When we talk about strategies, it is the skill and knowledge on how to maneuver and excel with certainty and one of the best persons to acquire these skills is from one of the most popular strategists in history - Sun Tzu!
This program takes you into history to unlock the secrets left by Sun Tzu especially when it comes to knowing what your competitors are doing, how successful they are, what the market wants and how they are reacting and from all this intel, how you can come up with effective strategies to win the market over and thus increasing the value of your company.
LEARNING OUTCOMES / BENEFITS
Upon completion of this program, the participants will be able to:
- Apply the 5 fundamentals in strategizing.
- Identify the stratagems from the Art of War
- Designing the framework for success
- Identifying new opportunities in the market
- Applying the ERRC method for to plot new sales and marketing strategies
KEY CONTENT
Module 1: Introduction
- Revisiting a little piece of History
- Ancient Art vs Modern Art of War
- The Modern Strategist and the 5 Fundamentals
- Intro of the 5 Fundamentals
Module 2: Our Stratagems
- How can we relate to the Art of War?
- How do our current 5 fundamentals look like?
- What changes can we make to our existing fundamentals?
Module 3: The Influence & Knowing The Strong & Weak
- Clear Instructions
- Firm Instructions
- Enforcement
- Discipline
- Authority
- Respect
- Focusing Energy to get Results
Module 4: Tactics
- What are our current Tools and Discipline?
Module 5: Market Changes
- Finding a New “Tree”
- Getting Close to the Market
- Market Intelligence
- Deep Dive Strategy
- Capture the Market
Module 6: The Terrains
- Strategic Group Case Study 1
- Emotional Appeal Case Study 2
- Alternatives Case Study 3
- Chain of Buyers Case Study 4
- Raising
- Creating
Module 7: Manoeuvring & Terrains
- What are our current Pathways?
- What are our new Pathways?
Module 8: The Pathway To Success
- The Elimination Process
- The Reduction Process
- The Raising Process
- The Creation Process
Module 9: Sun Tzu Applied
- Rights
- Relationship
- Results
- Reproduce
- Respect
- Sales Discipline
Module 10: Negotiation Skills To Achieve Your Strategies
- 6 Laws of Influencing
- 7 Principles of A Great Negotiator
- 10 Dirty Tricks in Negotiation
- Establishing Needs & Wants
- The Nego Matrix
TARGET AUDIENCE
SME Business Owners, Sales and Marketing Managers who are seriously looking for new strategies to cope with the changes in the market and the challenges caused by the current pandemic.
METHODOLOGY
This 4-day training consists of theory and practical. The implementation of this program will include power point presentations, experiential activities, case studies sharing and discussions, role plays and strategy creation.
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