详情

The Art & Science of An Influencing Presenter

Course Duration: 2 Days

Introduction

When Steve Jobs was around, most of us would look forward to his keynote presentation during the launch of a new product. His presentation would always ensure that his product would sell by the millions and Apple's market share would spike exponentially. How did he achieve this? Well, the truth is this - Steve Jobs was never a good presenter. He was the greatest storyteller!

In this 2-day program, you will discover simple yet effective techniques in storytelling. How Steve Jobs sells and influences his audience using his fables which were all well-structured to ensure his audience stays captivated and mesmerized. It is also through stories he got his audience to remember him till this day.

Learning Outcomes / Benefits

At the end of this session, participants should be able to:

Identify the 4 storytelling styles that exist and apply them effectively as a storyteller.
Understand the 4 different types of audiences and the opportunities to tell stories.
Develop effective stories using visuals and slides that capture the audience's attention and do not bore them
Develop the necessary confidence by using the right body language and intonation in storytelling by using proven NLP techniques
Use ''Hooks'' in stories to attract and engage the audience
Manage the audience and influence them effectively by using the 6 Laws of Influencing
Develop a simple and effective presentation with stories as part of the structure

Key Content

Module 1: Styles of StyleTelling

Different storytelling & presentation styles
The effective style - centre approach
Different audience expectations
Mastering the 4 styles

Module 2: Stories with Relevant Visual Aids

Effective usage of visual aids
Examples of effective aids
Rules of background and words
Effective usage of pictures

Module 3: Body Language & Intonation of A Great StoryTeller

Great postures
The walk
The sile & eye contact
Hand & finger gestures
The 2P approach in building confidence
Intonation of an effective storyteller

Module 4: Stories that Hook

Why 'Hooks''
Heroes and Villians
The When and Where
Animate the scene
Connecting the hooks to the point
Sample Hooks

Module 5: Audience Management

Managing the sleepy heads
Overcoming the Chit Chatters
Managing funny questions using the 6R method
Influencing the audience by using the 6 Lawes

Module 6: Using Laws of Influencing in Stories

Law of Liking
Law of Authority
Law of Consistency
Law of Scarcity
Law of Social Proof
Law of Reciprocal

Module 7: Effective Structure in Presenting

Begin with the end in mind
The POP technique with storytelling techniques
Inserting the Hooks
Start with a 'Boom'' & end with a ''Bang''