A Beginner’s Guide to AI-Generated Content For Workforce

Introduction

Artificial Intelligence (AI) has evolved from a theoretical concept to a transformative force in various industries. What began as a tool for complex computations has now advanced into machine learning and natural language processing systems that can automate tasks and analyze vast amounts of data. This evolution allows businesses in sales, marketing, and content creation to work more efficiently and creatively.

AI is particularly valuable in content creation, helping professionals generate high-quality written, visual, and video content quickly and at scale. In marketing and sales, AI tools enable personalized campaigns, automated lead generation, and enhanced customer interactions. By adopting AI, teams can optimize workflows, increase productivity, and reduce operational costs.

This training will empower participants to effectively use AI tools for content creation, prompt engineering, and workflow optimization, giving them the skills to harness AI's potential for driving business success.

Learning outcomes / benefits

• Leverage AI tools for content creation in marketing, communication, and business functions.
• Improve productivity through AI-enhanced workflows and automation.
• Develop high-impact, AI-driven strategies for social media, marketing campaigns, and internal communications.
• Confidently apply AI to generate visuals, videos, and avatars for professional use.

Key content

Module 1: Overview of AI and prompt engineering

• Brief history and evolution of AI
• Understanding Large Language Models (LLMs) like ChatGPT, Claude AI, and their applications in content creation
• Importance of prompt engineering and how it influences the quality of AI-generated content
• Case study: How companies are using AI to automate content production

Module 2: Using AI tools for written content

• Overview of AI tools like ChatGPT and Claude AI
• Practical applications for drafting emails, generating reports, and creating social media posts
• Hands-on practice with different prompts for creating various types of written content
• How to optimize AI output for business needs

Module 3: Creating visual content with AI

• Introduction to AI tools for image generation (MidJourney, Stable Diffusion, Leonardo AI)
• Practical applications in creating marketing visuals, presentations, and internal communications
• Hands-on practice with image generation and customization using AI tools
• Exploring AI’s creative possibilities for brand visuals

Module 4: Creating videos and avatars with AI

• Overview of AI tools for video and avatar generation (Runway, Luma, Heygen)
• Practical applications for promotional videos, training materials, and digital avatars
• Hands-on practice with video creation and avatar customization using AI
• Use of AI for storytelling in marketing videos

Module 5: Productivity tools for AI-enhanced workflows

• Introduction to productivity tools like Gamma for PowerPoint generation, Notion AI for project management
• Automating routine tasks and organizing information with AI
• Enhancing productivity through AI-enhanced tools
• Hands-on practice with Gamma and Notion AI to improve workplace efficiency

Target audience

• Digital marketers
• Content creators
• Marketing strategists
• Brand managers
• PR specialists
• Communications professionals
• Sales & business development professionals
• Creative directors
• Graphic designers
• Copywriters

Methodology

Interactive lectures, hands-on exercises, demonstrations, case studies, group discussions, brainstorming, facilitated support, Q&A.