KUALA LUMPUR, 25 February 2025– CUCKOO International (MAL) Berhad (CUCKOO International, CUCKOO), Malaysia’s Healthy Home Creator, has once again earned national recognition by clinching two prestigious accolades: the Silver Award for Home Improvement Products & Stores at the Putra Brand Awards 2024 and the Gold Award for Personal, Household & Outdoor Appliances at the Putra Aria Brand Awards 2024. Held recently at The Majestic Hotel, these achievements underscore CUCKOO’s unwavering commitment to inspiring Malaysians to become their own Healthy Home Creators™, taking charge of their own and their families’ well-being by creating spaces that promote healthier and happier lifestyles.
Mr. KC Hoe (Hoe Kian Choon), CUCKOO International’s Executive Director & Chief Executive Officer, has expressed his gratitude for the unwavering support from their customers. “As we begin our 11th year, this marks a strong start to 2025. Continuing to receive these prestigious awards year after year is a testament to the trust Malaysians have placed in us. We remain committed to innovation, delivering the best solutions to our customers, and inspiring everyone to become their own Healthy Home Creators™. We are deeply grateful to all our customers for their continued support, which has fuelled our drive for excellence in delivering Beyond Standards products and services. With even more exciting advancements on the horizon, we look forward to the year ahead and the opportunities it will bring.”
Since its inception in 2014, CUCKOO International has been dedicated to transforming the lives of Malaysians by providing innovative, high-quality home solutions. As a pioneer in the Healthy Home industry, CUCKOO has consistently pushed the boundaries of innovation, introducing two new product categories in 2024: the CUCKOO KNIGHT Washer & Dryer and the CUCKOO B-FIT Treadmill. These additions have expanded their product range to ten categories, making it one of the widest in the industry and offering a more comprehensive Healthy Home solution to Malaysians.
Ms. Queenie Goh, CUCKOO International’s Chief Marketing Officer also shared, “Our vision remains to empower Malaysians to take control and be their own Healthy Home Creators™ for themselves and their families. Beyond simply offering a product or service, we are focused on building meaningful connections with our customers through exceptional customer experiences such as exciting contests with life-changing prizes, nationwide roadshows that bring us closer to communities across the country, grand celebrations that bring customers closer to their favourite celebrities, and more. By listening closely to their needs and staying ahead of industry trends, we aim to continue setting new standards and creating positive, lasting impacts on Malaysian homes.”
To earn the honour of being the People’s Choice, CUCKOO International launched several impactful campaigns to strengthen connections with Malaysians. These include the vibrant CUCKOO X RIUH #SAMASAMA Raya Bazaar, the CUCKOOTOPIA Music Fest, and the strategic appointment of brand ambassadors. Notably, the recent addition of the King of K-Drama, Kim Soo Hyun, to the lineup of ambassadors further solidifies CUCKOO’s commitment to engaging with the community and inspiring Malaysians to be #SAMASAMAHealthier.
Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards and Putra Aria Brand Awards are prestigious accolades that celebrate Malaysia’s most trusted and loved brands. These awards are unique as they are determined entirely by consumer votes, with this year’s survey receiving an impressive pool of over 50,000 responses, reflecting the voice and confidence of Malaysians in the brands they choose. Recognised as the ‘People’s Choice Awards,’ they represent the highest benchmark of brand excellence in the country. This year, CUCKOO International proudly earned its fourth award at the Putra Brand Awards and its second at the Putra Aria Brand Awards, further solidifying its reputation as a top choice among Malaysian consumers.
Chosen by Malaysians and recognised for its commitment to fostering healthier lifestyles, CUCKOO International (MAL) Berhad was honoured as Malaysia’s Healthy Home Creator as Ms. Queenie Goh, Chief Marketing Officer (sixth from left) accepted the Silver Award for Home Improvement Products & Stores at the Putra Brand Awards 2024.
Ms. Serene Choot, Senior Marketing Manager of CUCKOO International (MAL) Berhad (5th from right) and the team took home the prestigious Gold Award for Personal, Household & Outdoor Appliances at the Putra Aria Brand Awards 2024, a recognition which the team believes will fuel their mission to fostering Malaysians to be #SAMASAMAHealthier.
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