Description

HARNESSING THE POWER OF DESIGN THINKING
DURATION: 2 DAYS

INTRODUCTION

Design thinking is a human centered approach to innovation that looks at innovation through the eyes of the people. It is rooted in an innovative and creative culture that seeks to combine empathy towards people with enthusiasm and curiosity for current and future trend as well as with entrepreneurial spirit to turn ideas into reality.
It involves methods and tools from the fields of design and ethnography as well as practical skills from the field of engineering and analytical and strategic skills of business. And with this we will be able to change mindset from problem focused to solution focused and more importantly action oriented.
In two days you will gain an understanding of the principles of Design Thinking. You will learn about the process as well as methods and tools to analyze user needs, prototyping, and generating ideas to solve problems. You will also get the chance to apply these methods in a small group of three to four people, guided by a professional Design Thinking coach throughout the day.

LEARNING OBJECTIVES

The workshop focuses on a tangible learning process by using the Design Thinking process to solve a practical problem and challenges in the organization.
Upon completion this program, the participants should be able to:

Empathize with your team members to develop deep employee insights
Improve your interview and observation techniques to better understand your team motivations
Define and reframe a problem based on the emotional needs of your team
Develop a just-try-it mentality through rapid prototyping and iteration
Learn how to embrace diversity of opinion using a common process for design
Empower others in your company to use design thinking to drive innovation

KEY CONTENT

MODULE 1: DESIGN THINKING INTRODUCTION

Understanding Design Thinking concept
5 stages of Design Thinking

MODULE 2: DESIGN THINKING STAGE 1: EMPATHY FIELDWORK

Observation skills
Questioning and listening skills
Conduct interview

MODULE 3: DESIGN THINKING STAGE 2: DEFINE THE ISSUE

Reframing of the issue
Create an empathy map
Creating a complete problem statement

MODULE 4: DESIGN THINKING STAGE 3: IDEATE

Idea Generation techniques
Group Brainstorming

MODULE 5: DESIGN THINKING STAGE 4: BUILDING A PROTOTYPE

Bringing ideas to life through prototypes
Only recycle materials are available
Create a DO mindset

MODULE 6: DESIGN THINKING STAGE 5: TESTING

Explore, Understand and Communicate with your prototype
Focus on the “User” experience

MODULE 7: DESIGN THINKING STAGE 6: PRESENTATION OF PRODUCT

Making an impactful presentation

METHODOLOGY

This course is essentially participative and practical which is crafted with Project Based Learning Methodology, emphasizing learning through experience. The following methods are used:- Interactive Lectures, Role plays, Group work, Brainstorming and Discussions.

TARGET AUDIENCE

Leaders, Heads, Managers, Supervisors, Senior Executives, and anyone wishing to gain insights on design thinking process and improving your creativity and thinking abilities.

More detail about Iconic Training Solutions Sdn Bhd

Harnessing The Power Of Design Thinking