Social Media Marketing Workshop

Introduction

Most of us want to get our business to be noticed by as many target audiences as possible at the same time to get to generate sales. One advantage of social media marketing is the ability to build your brand. There is also some of us want to gain our exposure to expand our network and to establish credibility. How can you get all this done? This program targets to use various digital marketing tool to get more exposure, be it for your personal or for your business.

Course Objectives

Upon completion of this program, the participants will be able to:

• Know how to target the correct audience in order to turn it into conversion
• How to setup and do the setting in various social media platform
• Able to prepare the content which will get higher engagement rate
• Expose company or service to new eyes

Key Content

Module 1

• How to get free traffic?
• Search engine optimization
• Define keywords of your business
• How to get high ranking in search engine
• Google my business

Module 2

• Marketplace marketing
• Largest marketplace platform
• Account registration for the marketplace
• Product strategy

Module 3

• Branding in social media
• Facebook and Instagram for business marketing
• Setup and setting for a quality business page
• Strategies and ideas for increasing page likes
• Instagram setup and setting

Module 4

• Personal branding in social media
• Converting anonymous into a profitable/ known relationship
• Transformational leadership: positioning and transformation

Module 5

• Strategic content marketing
• Design creative and stunning visual banner
• Drag and drop: creative designer tools
• Formulas of engaging titles and copywriting

Module 6

• What is a landing page, why do we need it?
• Concept of funnel marketing
• Create a ferocious unique selling proposition

Module 7

• Ads campaign planning and strategy
• Retargeting and remarking dynamic strategy business

Module 8

• Valuable insight of big data analytic - Facebook Ads Manager
• Ultimate guide: brand awareness ads
• Utlimate guide: engagement ads
• Ultimate guide: lead generation ads
• Ultimate guide: messenger ads

Module 9

• Refine your specific target custom audiences
• Setting up an accurate lookalike audience
• Optimize ads performance

Methodology

• Exploratory discussion & visual learning
• Experiential and practices