Deskripsyon

Business Email Writing Awareness Course

Course Duration: 2 Days

Introduction

Email is the most common form of business communication, so it is important to write these professionally. Emails are as formal as letters and people form an opinion of the company, based on the quality of the emails they receive. We must take great care to ensure our emails present our company in a positive way.

Course Objectives

At the end of this session, participants should be able to:

• Use email naturally to communicate with suppliers
• Write easy to understand emails so that their readers can take action immediately.
• Use standard phrases in emails for common situations

Key Content

Module 1: WhatsApp and Emails

• How are WhatsApp and Emails the same and different?

Module 2: Form a Complete Sentence

• 5 structures of a simple sentence
• Common Malaysian grammar and punctuation mistakes

Module 3: Use Standard Phrases for Common Situations

• Respond to complaints
• When full payment cannot be made
• When payment cannot be made at all
• Asking the reader to take action

Module 4: Write Business Emails

• Sexy curves of an email
  • Subject line
  • Greeting and salutation
  • The body 
  • Sign Off
• Email etiquette
  • Timeline to reply
  • Confidentiality
  • Forwarding/ replying emails
  • Courtesy copies and blind courtesy copies
  • When you cannot answer the question
  • Attachments
• Write effective emails
  • Subject line must be attractive
  • Write the most important point first
  • Make him take immediate action
  • Maintain rapport and get an immediate response - personalise your message

Methodology

• Quiz for refresher on grammar and punctuation
• Presentations
• Individual and group work
• Activities to practice email writing

 

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