Highlights

Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.

See all  your favourite movies in a new way with more drama and realism on a 4K TV that's designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying “show me sci-fi adventure TV shows.

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Our BRAVIA TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.

Our latest Cognitive Processor XR works like the human brain, creating natural and beautiful pictures and sounds just as you see and hear in real life. Furthermore, with Full Array LED, you'll enjoy brighter, higher contrast pictures for extra realism.