CLIENT BACKGROUND:
Phoenix Garden, a modern Chinese restaurant in Singapore's Orchard district, seeks a unique
identity by blending traditional Chinese cuisine with contemporary flair. The goal is to create
a brand that showcases culinary excellence and connects with patrons seeking an elevated
dining experience.
DESIGN IDEAS:
Crafting the logomark for Phoenix Garden involves incorporating a contemporary phoenix
symbol, symbolizing transformation and prosperity, along with a star representing a
renowned restaurant with premium cuisine. We ensure a consistent brand experience through
thoughtfully curated visual and verbal elements, as well as retail ambiences.
Singapore
