详情

Managing Business Environment Changes Through Effective Business Strategies

Course Duration: 2 Days

Introduction

The pandemic has changed the way we work and live. One essential skill that we need is the skills of effective strategizing. This skillset will ensure you are able to have a structured way of strategizing which is essential to help you navigate yourself and your business out of the red ocean.

Without proper strategizing skills, most people would find that they set KPIs and targets without achieving them. In this program, the participants will be equipped with strategizing skills which has stood the test of time and is used in many successful organization. This program incorporates strategizing skills used by Sun Tzu as well as the latest strategies used by strategist today.

Course Objectives

At the end of the program, participants are expected to be able to do the following:

Apply the 5 fundamentals in strategizing
Identify the stratagems from the Art of War
Designing the framework for success
Identifying new opportunities in the market
Applying the ERRC method for to plot new sales and marketing strategies

Key Content

Module 1: Introduction

Revisiting a little piece of history
Ancient art vs modern art of war
The modern strategist and the 5 fundamentals
Intro of the 5 fundamentals

Module 2: Our Strategems

How can we relate to the Art of War?
How do our current 5 fundamentals look like?
What changes can we make to our existing fundamentals?

Module 3: The Influence & Knowing the Strong & Weak

Clear instructions
Firm instructions
Enforcement
Discipline
Authority
Respect
Focusing energy to get results

Module 4: Tactics

What are our current tools and discipline?

Module 5: Market Changes

Finding a new 'tree'
Getting close to the market
Market intelligence
Deep dive strategy
Capture the market

Module 6: The Terrains

Strategic group
Emotional appeal
Alternatives
Chain of Buyers
Elimination
Reducing
Raising
Creating

Module 7: Manoeuvring & Terrains

What are our current pathways?
What are our new pathways?

Module 8: The Pathway to Success

The elimination process
The reduction process
The raising process
The creation process

Module 9: Sun Tzu Applied

Rights
Relationship
Results
Reproduce
Respect
Sales discipline

Target Audience

SME business owners, sales and marketing managers who are seriously looking for new strategies to cope with the changes in the market and the challenges caused by the current pandemic.