Why is it always so difficult to recruit students for art classes? How can we improve enrollment rates?

1. Parents lack awareness of the importance of art

• Perception issues: Some parents view art as merely a hobby, considering it less "practical" compared to music, mathematics, or programming.
• Limited investment: Parents often prioritize academic or skill-based courses that are perceived as more beneficial for their children's academic success over art classes.

2. Intense market competition

• Competition among peers: With many art classes available in the market, parents may choose options with more well-known brands or lower prices.
• Lack of unique features: If an art class lacks distinctive courses or differentiated services (e.g., personalized teaching, unique styles), it can easily be overlooked in a competitive market.

3. Ineffective recruitment channels

• Insufficient exposure: Art classes may not be using the right promotional channels, such as social media or parenting platforms, to reach their target audience.
• Weak marketing efforts: Relying solely on traditional word-of-mouth or offline promotions is no longer enough to meet the modern parent's information consumption habits. More effective online strategies are needed.

4. Inaccurate target audience positioning

• Missing the core audience: Art classes may not target the right age groups or the parents most likely to enroll their children, resulting in wasted resources.
• Geographic limitations: Focusing only on specific local areas may lead to missing out on potential students from nearby regions.

How to overcome these challenges?

1. Increase parents’ awareness: Highlight how art can enhance children’s creativity, focus, and aesthetic sense through well-crafted promotional content.
2. Emphasize unique features: Develop differentiated courses (e.g., theme-based painting, combining art with art history) to make the classes more attractive.
3. Invest in targeted advertising: Use platforms like HiParents to precisely reach parents who are actively looking for enrichment classes for their children.
4. Showcase teaching outcomes: Build trust by showcasing students’ artwork, organizing exhibitions, offering trial classes, or sharing successful stories.
5. Adopt flexible pricing strategies: Offer free trial classes or installment payment options to lower the entry barriers for parents.