DUO EXPRESS (M) SDN BHD use sublimation printing to produce batik-inspired shirts, blending modern technology with traditional designs

Sublimation is a digital printing method that transfers vibrant, detailed patterns onto fabric using heat and pressure. While this approach differs from the traditional wax-resist dyeing process, it allows for faster, cost-effective production and intricate designs. Here are key examples and insights:

Combines batik motifs with modern fashion using sublimation printing. Their shirts feature bold, colorful designs inspired by Malaysian flora, fauna, and geometric patterns.
Market: Targets younger, urban consumers seeking affordable, trendy batik-style corporate shirt or collar t shirt clothing.

 

Sublimation Batik vs. Traditional Batik: Key Differences

Aspect	Sublimation Printing	Traditional Batik
Technique	Digital ink transfer using heat.	Wax-resist dyeing with canting or cap.
Design Complexity	High detail, unlimited colors, gradients.	Limited by manual wax application and dye steps.
Cost & Time	Faster, cheaper for mass production.	Labor-intensive, time-consuming, higher cost.
Authenticity	Batik-inspired prints (not authentic batik).	Certified as cultural heritage (UNESCO).
Fabric Feel	Smooth, synthetic blends (polyester).	Natural fabrics (cotton/silk) with wax texture.

Why Sublimation in batik is Gaining Popularity

• Affordability: Sublimation shirts are cheaper than handmade batik.

• Durability: Prints resist fading and are wash-friendly.

• Customization: Easy to create personalized designs or small batches.

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