Identify Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-traffic, low-competition keywords related to your restaurant. For example:
"fresh seafood restaurant near me"
"best fish market restaurant [your location]"
"local fish dishes [your location]"
On-Page SEO: Use these keywords in:
Page titles (e.g., "Best Fresh Seafood in [City] – Fish Market Restaurant")
Meta descriptions
Headings (H1, H2, etc.)
Content (make it natural and relevant)
2. Create Location-Based Content
Focus on local SEO by optimizing your site for location-specific searches. Include the name of your city or neighborhood throughout your website.
Google Business Profile: Ensure your restaurant is listed and optimized with updated information, reviews, and accurate location data.
3. Optimize for Mobile
Ensure your website is mobile-friendly as many users search for restaurants via mobile devices. Google prioritizes mobile-friendly websites for local searches.
4. Improve Page Speed
Use tools like Google PageSpeed Insights to identify and fix any slow-loading elements on your website. A faster website enhances user experience and helps improve your rankings.
5. Content Marketing
Blog: Write blog posts related to seafood, sustainable fishing, or the history of your restaurant. Some topic ideas:
"The Benefits of Eating Fresh Fish"
"Sustainable Seafood Practices in [City]"
"Top 5 Local Dishes to Try at Our Fish Market Restaurant"
Recipe Section: Add recipes using seafood from your market.
Behind the Scenes: Show content about the sourcing process, how fish is prepared, etc