Register Malaysia Company (Sdn Bhd) 注册马来西亚私人有限公司 Sdn Bhd / Strike Off Company 公司注销 / 关闭公司
Register Malaysia Company (Sdn Bhd) 注册马来西亚私人有限公司 Sdn Bhd / Strike Off Company 公司注销 / 关闭公司
Key Consumer and E-commerce Trends in Malaysia
The Malaysian e-commerce market shares several similarities with other emerging markets in Southeast Asia, such as Singapore, Indonesia, and Thailand. Here are the key trends driving its growth:
________________________________________ 1. Cross-Border Transactions
• High cross-border spending: 40% of e-commerce transactions in Malaysia involve international sellers.
• Top motivators:
o Better prices (72%).
o Access to items unavailable locally (49%).
• Preferred countries: Singapore, Japan, the U.S., South Korea, and China dominate Malaysian online shopping destinations.
• To promote local products, the Malaysian government launched initiatives like “Buy Malaysia” and #SayaDigital, empowering businesses to drive digital adoption.
________________________________________ 2. Mobile-First Audience
• 80% of smartphone users shop online, with apps accounting for 64% of all mobile e-commerce transactions.
• Projected mobile e-commerce growth: By 2021, mobile e-commerce transactions were expected to reach US$5.6 billion.
________________________________________ 3. Affinity Towards Discounts
• Key drivers for online shopping:
o Time-saving.
o Expectation of fast delivery (90% expect delivery within a week).
o Lower prices.
• Popular events: Shopping festivals like 11.11 and 12.12 deliver up to 90% discounts, generating high sales in categories like Home & Living, Fashion, and Health & Beauty.
________________________________________ 4. Ease of Digital Payments
• Preferred methods: Bank transfers and e-wallets.
• Rapid growth in e-wallet adoption: Registered users surged from 8.7 million in 2020 to 13.5 million in 2021.
• Cash-on-Delivery (COD) remains relevant, especially among the 45-54 age group.
________________________________________ 5. Social Commerce
• Malaysia ranks as the fourth-largest market globally for social commerce.
• Key platforms: Facebook, WhatsApp, and Messenger dominate, with 87% of users making purchases via these channels.
________________________________________ 6. Competition Between Retailers
• Top e-commerce players:
o Shopee (54.93 million visits in early 2022).
o PG Mall (22.15 million visits).
• Rising competition: Regional platforms like Bukalapak and global giants like Taobao and AliExpress are expanding their footprint.
________________________________________ 7. Annual Shopping Events
• Holiday-driven shopping: Chinese New Year, Ramadan, and major holidays spur high online spending on gifts, beauty products, and fashion.
• Key shopping festivals:
o Malaysia Super Sale (March 1–31).
o Malaysia Mega Sale Carnival (June 15–August 31).
o Malaysia Year-End Sale (November 1–December 31).
o International events like Singles’ Day and Black Friday are gaining popularity.
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