Register Malaysia Company (Sdn Bhd) 注册马来西亚私人有限公司 Sdn Bhd / Strike Off Company 公司注销 / 关闭公司
Register Malaysia Company (Sdn Bhd) 注册马来西亚私人有限公司 Sdn Bhd / Strike Off Company 公司注销 / 关闭公司
Malaysia’s E-commerce Market Poised for Strong Growth
Malaysia's e-commerce market is set for accelerated growth in 2025, continuing the momentum from 2023 and 2024. Jeremy Hong, cross-border regional VP of Ninja Van, attributes this surge to evolving consumption patterns influenced by social media and live-selling platforms in the post-COVID-19 landscape. Platforms like TikTok have played a pivotal role in reshaping shopping behavior, allowing products to reach consumers even when they're not actively searching for them.
Key Factors Driving Growth:
1. Rise of Social Media Commerce:
o Platforms like TikTok, Instagram, and Facebook enable direct-to-consumer marketing.
o Live-selling trends are making shopping more interactive and spontaneous.
2. Cross-Border Expansion Opportunities:
o Malaysian businesses are increasingly tapping into Southeast Asia's e-commerce market, leveraging Malaysia's strategic position and advanced logistics network.
o Popular cross-border categories include fashion and accessories (68%), health and beauty (46%), and food and beverages (27%).
3. Consumer Trust in Malaysian Brands:
o According to a survey conducted by Milieu Insight, Malaysian brands enjoy a strong reputation across Southeast Asia.
4. Enhanced Logistics and Support for SMEs:
o The launch of Ninja Van’s e-guide, “From Malaysia to Southeast Asia: A Practical Guide for E-commerce SMEs Expanding Beyond Borders,” highlights strategies for small businesses aiming to penetrate regional markets.
Competitive Edge:
Denise Wong, Ninja Van’s head of cross-border, noted that Malaysia's location, paired with its robust logistics infrastructure, gives local businesses a unique advantage for regional growth.
This ecosystem of digital adoption, social commerce, and efficient logistics positions Malaysia as a key player in Southeast Asia's burgeoning e-commerce market.
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