FENDI Holiday Wonders

By Chloe Lim

The magic of the festive season comes alive as Fendi transforms its global boutiques into enchanting showcases of style and sophistication. From the glittering skyline of Dubai to the timeless elegance of Paris, Fendi's festive window displays and boutique decorations create a truly global celebration of craftsmanship, heritage, and modern luxury.

From L to R : Dubai Mall, Tokyo Ginza, London New Bond Street

This year’s festive installations are nothing short of extraordinary. Drawing inspiration from Italian Murano glass and a whimsical 1984 archive sketch by Karl Lagerfeld, Fendi’s displays blend playful ornaments, refined textures, and iconic symbols. Each city offers its own unique twist, turning Fendi boutiques into must-visit festive landmarks.

Imagine walking past shimmering displays featuring vintage-inspired Santa Claus silhouettes, the iconic Peekaboo and Baguette bags, and glass baubles in antiqued silver, azure, and dusty pink. A reimagined Fendi logo, crafted in bubbly glass lettering, ties it all together with a dazzling finish.

Hong Kong Landmark

Stepping inside select boutiques such as the Palazzo Fendi in Rome and Tokyo or London’s New Bond Street, and Seoul and you’ll discover grand festive trees adorned with Fendi’s signature touch. Towering installations combine gleaming baubles, delicate metallic hues, and a playful reinterpretation of the FF logo, radiating joy and creativity.

Rome’s Largo Goldoni takes centre stage with a spectacular outdoor tree, aglow with iridescent baubles in vibrant reds, greens, and golds, lighting up the historic square. Meanwhile, the façade of Palazzo Fendi is illuminated with oversized baubles, turning it into a glittering beacon for holiday shoppers.

New York 57th

These iconic installations capture the essence of the season with intricate details, bold design elements, and a sense of playfulness that is both timeless and innovative. The distinctive metallic hues, inspired by Fendi’s Winter Holiday 2024 collection, and the playful use of glass baubles speak to the Maison’s commitment to combining artistry and tradition in every creation.

From L to R : Palazzo Fendi Seoul; Shanghai; Milano Montenapoleone

The displays aren’t simply about aesthetics—they tell a story. The playful balancing act of ornaments and iconic Fendi designs speaks to the Maison’s heritage of combining innovation with timeless elegance. Whether it’s the gleaming metallic textures inspired by the Winter Holiday 2024 collection, or the delicate glass baubles in soft pastel hues, every element serves as an invitation to experience the magic of the holidays in pure luxury and style.

Each installation captures the creative vision of Karl Lagerfeld's designs from decades past, reinterpreted into a festive celebration of today’s craftsmanship and storytelling.

Paris Avenue Montaigne

With each boutique transformed into a glamorous holiday wonderland, Fendi promises an unforgettable experience that celebrates luxury, innovation, and heritage—while marking the beginning of its centenary celebrations in 2025. Step into the world of Fendi this Christmas—a world where elegance meets festivity, and every corner sparkles with joy and wonder.