On August 26, Malaysian Ministry of Agriculture and Food Security, Mohamad Sabu, along with his delegation, visited JoyWingMau Group to witness the debut of Malaysia’s fresh durian in the Chinese market. The visit also included key officials such as the Consul General of Malaysia in Guangzhou, Sulaeya, and the Secretary-General of the Malaysian Ministry of Agriculture and Food Security, Loman Hakin Ali. Xin Rong Mao Group’s Vice President Zhang Jian Bing warmly welcomed the delegation.
Minister Mohamad Sabu and his team toured JoyWingMau Group's Asia's first fully automated fruit and vegetable intelligent cold storage facility, experiencing firsthand the company's leading technology in supply chain efficiency and cold chain development for the fruit industry. The minister highly praised JoyWingMau Group’s achievements in advancing the fruit trade between China and Malaysia and was full of compliments for the quality of JoyVio’s Musang King fresh durian.
This event marks the launch of JoyVio durian as the first Malaysian fresh durian brand to be released in the Chinese market. The initial batch of fresh durians has been rapidly distributed to high-end supermarkets and malls in major cities such as Beijing, Shenzhen, Guangzhou, Shanghai, and Chengdu, marking the beginning of a new chapter for Malaysian fresh durian in China.
This event not only demonstrates the tangible results of deepening cooperation in fruit trade between China and Malaysia but also reflects the spirit of openness and cooperation under the "Belt and Road" initiative. JoyWingMau Group will continue to leverage its global fruit supply chain advantages, expand international cooperation channels, and promote new developments in fruit trade, fostering mutual benefits and win-win cooperation.
Philippines