Malaysia is shifting from omnichannel commerce to seamless commerce
Malaysia is shifting from omnichannel commerce to seamless commerce
Omnichannel may have been the popular buzzword in the past year, but seamless commerce is set to rise in 2025. This represents brands’ ability to provide a seamless customer experience across various platforms—social media, apps, websites, marketplaces, and offline stores. The pandemic, AI, and resilient supply chains have accelerated this comprehensive approach.
49% of consumers adopt a hybrid shopping approach and are comfortable with both physical and online stores. When shopping in a physical store, 8 out of 10 shoppers check product reviews and compare prices on their mobile. This highlights seamless shopping growth as one of Malaysia’s rising e-commerce trends. Brands are increasingly investing in live streaming, social media, efficient inventory management, and faster shipping to increase customer satisfaction.
Philippines