Fast and reliable shipping is driving consumer loyalty 快速可靠的配送正在推动消费者忠诚度
Fast and reliable shipping is driving consumer loyalty
In 2025, fast and reliable delivery has become a top priority for Malaysian consumers. A survey by KPMG reveals that Gen-Z shoppers, in particular, value faster delivery options over discounts and promotions. There is a significant need for e-commerce sellers to double down on efficient logistics and shipping.
Over 40% of online shoppers in Malaysia have cited slow or delayed deliveries as a major reason for avoiding e-commerce platforms.
Many consumers are willing to pay extra for same day deliveries. Real time tracking and flexible delivery options are also becoming a priority for shoppers.
However, most e-commerce deliveries in Malaysia still take more than two days (with the exception of areas like Klang Valley). This gap in service highlights an opportunity for retailers to differentiate themselves by offering quicker delivery options.
快速可靠的配送正在推动消费者忠诚度
到2025年，快速可靠的物流配送已成为马来西亚消费者的首要关注点。
📌 KPMG 调查显示，Z世代消费者更重视配送速度，甚至超过折扣和促销
📌 40%以上的网购消费者因配送缓慢或延误而避免使用电商平台
消费者对配送的需求变化
✔ 同日送达（Same-day delivery）：许多消费者愿意支付额外费用以获得更快的配送服务
✔ 实时订单追踪：消费者希望随时掌握订单状态，提高购物体验
✔ 灵活的配送选项：支持夜间送达、指定时间配送等需求
马来西亚物流市场的现状与机遇
⏳ 目前，大部分电商配送仍需超过两天（除了巴生谷等部分地区）
🚀 电商卖家可通过优化物流，提高配送效率，从而提升竞争优势
提供更快、更可靠的物流服务，不仅能提高客户满意度，还将促进消费者忠诚度，增强品牌在电商市场中的竞争力。
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