iiAutomate Event - Intelligent & Innovation @ KUKA 2025

Senai, Malaysia – The iiAutomate Intelligence and Innovation event took place from March 4 to 6, 2025, at KUKA's Shunde facility in China. The iiAutomate event featured cutting-edge technologies and groundbreaking solutions in automation and intelligence which had the opportunity to engage with advanced robotic systems and explore innovative applications across various industries.

The KUKA Shunde facility, located in Shunde, Guangdong Province, China which is serves as an important production base for both KUKA's robotic arms and automation equipment, catering to industries such as automotive, electronics, and home appliances. It supports KUKA's mission to enhance smart manufacturing through advanced robotics and automation solutions. In addition to production, the Shunde site also functions as a centre for research and development, where new robotic technologies are tested and refined.

What is Key Objective of iiAutomate Intelligence and Innovation event?

• Experience a live, real time tour of an advanced robotic factory provides a comprehensive view of the latest innovations in robotics, demonstrating how technology is reshaping industries through automation and smarter production processes.

• This Section demonstrates how robotics and automation can drive efficiency in real-world manufacturing environments which located in Guangzhou. These robots are deployed in various industries to showcasing the transformative impact of automation on factory operations. In essence, KUKA robots in Guangzhou exemplify how automation can revolutionize factories by driving efficiency, reducing costs, improving quality, and enabling greater flexibility in production processes.
  
  

• Participants will get insight into KUKA's product portfolio and future robotics and automation innovations. In addition, this event is designed to not only provide a deeper understanding of KUKA’s extensive product lineup but also offer a glimpse into the company’s innovative future developments. Furthermore, gain a better comprehension of how KUKA is creating the future of robotics and automation, helping them to remain ahead of the curve in implementing cutting-edge technologies into their own manufacturing processes.
  
  
  
  

• KUKA strengthens partnerships and builds closer connections with industry leaders in the APeC region by actively engaging in collaborative events, such as iiAutomate, and through strategic initiatives that showcase their innovative technologies. Moreover, KUKA creates opportunities for networking, knowledge exchange, and joint ventures. Additionally, KUKA’s Shunde facility plays a crucial role in deepening ties with local businesses, providing a platform for regional innovation and partnership growth. Through these efforts, KUKA solidifies its presence and strengthens its partnerships across the APeC region.
  
  

• The iiAutomate event includes an award ceremony to honour exceptional partnerships and outstanding achievements. This ceremony recognizes key accounts for their contributions and successful collaborations, celebrating their excellence in the automation and robotics industry.
  
  

• The iiAutomate event offers participants a valuable opportunity to meet and interact directly with KUKA's top management and the APeC (Asia-Pacific) Regional Leadership Team. This engagement provides a platform for open discussions, where participants can gain insights into KUKA's strategic vision, future plans, and innovative projects in automation and robotics. It also allows industry leaders, partners, and customers to discuss their specific needs and challenges with KUKA’s leadership, fostering stronger relationships and better understanding of how KUKA can support their businesses.
  
  
   

• Dr Yanmin (Andy) Gu is a Vice Prsident of the Midea Group, a prominent company based in Shunde, Guangzhou, Guandong Province, China. Dr. Gu has held various significant roles throughout his career, including being the Chairman of the Supervisory Board at KUKA AG since February 2017. His expertise and contributions span areas such as strategy, business development, the intentional business. Dr. Gu’s journey reflects a blend of academic excellence and practical leadership in the corporate world.

• Enrich Schober serves as a Chief Sales Officer (CSO) of KUKA Robotics and Manging Director of KUKA Deutschland GmbH, a role he assumed in early 2023. As a member of the Executive Board for the Business Segment Robotics, he is responsible for the DACH, EMEA, NAM and APEC regions. He oversees a wide range of global and cross-regional functions, such as Industry Management, Customer Service, Global Sales Operations and Marketing. With an extensive professional background leadership, including roles at KUKA and other prominent companies, he is instrumental in enhancing KUKA’s global presence and driving innovation in robotics.

• Hiki Xu is the Chief Executive Officer (CEO) of KUKA China, driving the company’s rapid growth and innovation in one of the world’s largest automation markets. Under his leadership, KUKA China has achieved remarkable milestones, securing a Top 2 ranking in China’s industrial robot industry, producing 30,000 robots annually, and advancing local innovation with over 30% of industrial robot models self-developed in China. KUKA China will strengthen KUKA’s position as a leader in smart manufacturing and industrial automation with joint effort of the whole team.

• Alan Fam is the Chief Regional Officer (CRO) of KUKA Robotics for the APeC Region, bringing over 22 years of industry experience. Over the past six years at KUKA, he has played key role in driving growth and expansion across Australia, Vietnam, Malaysia, Singapore, Thailand, India, Korea and Japan.
• Under his leadership, KUKA doubled its overall business in the APeC region within just four years, strengthening its market presence and customer base. Looking ahead, he is spearheading KUKA’s expansion into Indonesia in 2025, further solidifying the company’s footprint in Asia-Pacific. His strategic vision continues to propel KUKA’s innovation and leadership in industrial automation.