Consider what sets great businesses apart from ordinary businesses. Why does 9 out of 10 businesses fail in the first year, while some go on to become global leaders? Many of us would consider it a combination of hardwork, talent and luck. But more importantly, we believe that great businesses possess innate strength built from years of preparation and understanding the fundamentals of doing business. This, when combined with consistent growth, a result of vision and courage, sets great businesses apart from the rest. For these businesses, the Golden Bull Award epitomises the strength and growth of their businesses: forever steadfast, forever charging forward.